Coca Cola's global brand name recognition is one their competitive advantage if not the most important one. Coca Cola’s established a brand that is international known and recognized which dominant the nonalcoholic beverage market.
Dell Computers leads its way over its competitors due to its superior low cost model positions and supply chain efficiency. One of dell source of competitor advantages are it’s directly sells to customers without any intermediaries. By this, Dell can save intermediaries cost and at the same time offer competitive price to customers. In addition, Dell uses its technology to coordinates customer orders and had established a network of suppliers to ensure that products are produced on time. Under this model, Dell holds a minimum of inventory and still able to responds quickly to customer orders which are typically filled in just a few business days which also save on inventory storage cost.
Similar to Dell, Wal-Mart's advanced information technology and inventory management systems served as a source of its competitor advantage. Wal-Mart was able to link directly from its stores to its central computer system and from that system to its supplier’s computers thus allowing automatic reordering and better coordination. By this, Wal-Mart was able to save cost in inventory.
6 comments:
It is true that coca cola was an established well known brand. However competitors like pepsi is obviously giving coke more than they can handle. They are a very known brand in the US as well as internationally. Their diverse product line allows them to compete toe to toe with coke.
i am not sure if coca cola is having such a great advantage anymore. i just see that its stock price is going down. and its competitors doing very good these days...
but, i do think that Dell is a good example. Dell has a great advantage. i am wondering if the other companies can copy Dell's model. if other companies can easily copy Dell's model, will it still be an advantage?
Wal-Mart's advanced information technology and inventory management systems are truly great advantage. i don't think other companies can copy it easily or do it as wal-mart...
I have to agree with other peoples comments. Coca Cola is not a very good example of a company with a competitive advantage. Perhaps when it first entered the industry it brought a novel product that took everybody by storm, but since then Pepsi and other soft drink manufacturers have caught up with Coca Cola and reduced the advantage.
i really dont agree with the coca cola part. Pepsi is right along up there with them. On the other hand they are the only two companies that have the advantage. Other soda brands are the ones at the disadvantage.
Are you categorized Coca cola as a first mover? And what about Wal-mart? It seems that all of them have their own competitor advatages but not fit into one of the three categories professor provided..
I can share my experience with you about Dell. Although they reduce the cost of eliminate the intermediate distribution channel. However, when my Dell computer got problem, I need to pay a high shipping cost to ship the PC to back to them for repairing. Also the moves their hotline center to India. I dont understand their English. That is problem without the intermediate distribution channl.
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