Managing Strategic business policy

Apple had established its own market share within the industry of media player. Some future scenarios that might seriously threaten the success of Apple would be its competitors over take its market share. Competitors like Dell and Sony will try to introduce new products, like media player, to expand its market share within the industry which will post a threat to Apple. The fact that Apple's revenue is driven mostly by its innovative products like the iphone, ipod, etc...as a result, increase of competition would affect Apple's financial performance. The probability of this future scenario to happen will be 100. A strategy that Apple could enforce to successfully deal with the problem with its competitors would be to introduce more innovative products that would stand out from its competitors to maintain its market share within the industry. Another future scenario would be the market for the media player industry might be saturate. This will create a disadvantage for Apple since Apple relies heavily on its media player products as its source of revenue. The probability of such scenario to happen would be 100%. One strategy Apple could use to deal with this future scenario would be to expand its product line by focus on other products development and try to promote such product and do not just devote its company's focus on just media player. In addition, the future economy might be decline in turn affect the general market as a whole which will decrease Apple's sales performance. The probability of this scenario to happen would be 50% since the economy is stable. There is no one strategy to deal with such scenario since the decline of the economy will affect the whole market.